Brand · Creator · Capital markets · Public affairs
Marketing and PR, run on an operating system — not a headcount.
Every agency in India sells you its size. We sell you what not having that size lets us charge — and unlike any of them, we publish the number.
Fee ranges
Published
Practices
3
Established
2017
Sign-off
A named person
Brands and capital-market partners we have worked with
- Bright Solar
- Ganesh Green
- Solex
- Naapbooks
- Viaz Tyres
- JDA Capital
- Beeline
The argument
Size used to be the proof. Now it is just the bill.
An agency's headcount is not a benefit you receive. It is a cost you fund.
For thirty years the logic was honest — more people meant more coverage, more languages, more hours on your account. So agencies counted their staff on their homepages, and clients paid for the count.
Most of what that headcount did is now software. What software cannot do is decide, negotiate, or take responsibility. So that is all we kept people for.
What the category says
“700 retained clients.” “1,200 specialists.” “250 storytellers.” “300+ member team.”
Four real homepage claims from four of India's better-known agencies. Every one is a number about them, and a cost to you. We checked eleven firms. Not one published what any of it costs.
What we say instead
We do not have two hundred storytellers. That is the offer, not the apology.
The saving is not ours to keep. It is why our fee ranges are on this website and nobody else's are.
Where the money actually goes
A conventional retainer funds an account team, its management layer, its office and its utilisation gap. You are billed for capacity whether or not your month needed it.
Ours funds the machine that runs your account continuously, the freelance specialists your work actually calls for, and the hours of the person who signs it.
What we do
Three practices, one machine underneath.
Most of our work sits in Studio. Capital markets is the specialism we came from. Public affairs runs behind its own wall, deliberately small.
ProEx Studio
D2C · brands · creators · founders
Content engines, performance, creator campaigns and personal brands — with every deliverable checked against ASCI before it publishes, which almost nobody in this category does.
- Always-on content engines
- Creator campaigns, disclosure audited
- Founder and personal brand programmes
- Ten Indian languages, natively reviewed
From ₹0.75 L per month.
ProEx IR
Listing · listed · investor communication
Three of the companies we have worked with are in solar and renewables. We learned this from the finance side of the table rather than the campaign side.
- IPO and pre-listing communications
- Quarterly results packages
- Filing-linked communication
- Earnings call obligations
From ₹1 L per month.
Public Affairs
Campaigns · public figures
Run under a distinct brand and disclosed to every other client before they engage. Deliberately the smallest of the three, and capped that way on purpose.
- Constituency sentiment monitoring
- MCMC pre-certification tracking
- AI assets labelled to ECI standard
Project-based, on application.
How it runs
A machine does the hours. A person signs the work.
Everything above the gate runs continuously, unattended, across every account. Nothing crosses it without a human decision — and confidential information never reaches the automated side at all.
Machine Person
Listen
National, regional and trade media in ten Indian languages, plus search, social and creator output.
Interpret
Daily briefs, competitor and sector tracking, sentiment by language and region, crisis triage.
Draft
Posts, releases, scripts, investor notes and visuals — built only from approved, published or filed source material.
Place
Media relations, creator contracting, wire distribution and owned channels. Journalists take calls from people, not systems.
Report
Live dashboards, not monthly decks. Coverage, sentiment, reach, spend and cost — reconciled, not estimated.
Record
Approval trails, disclosure logs, expenditure records and a controlled store for confidential information.
What we do not claim. Automation removes roughly seventy per cent of the hours, not the work. Press distribution in India has no programmatic route and is handled manually. Media relationships are built by people. Creative that carries a brand still goes to specialist hands.
Rahul Shah
Founder · Ahmedabad
Takes the first call on every enquiry, and signs the work that goes out under all three practices.
ProEx has helped our clientele grow through their marketing work for us. The team provided strong assistance in carrying out our Initial Public Offering.
Accountability
If a machine drafts it, who is answerable for it?
This is the question the rest of the industry is avoiding, so we will answer it plainly.
A model can draft a press release, a caption, an investor note or a script. It cannot be held responsible for one. Responsibility needs a person with a name, a professional reputation and something to lose — and every asset ProEx releases has one attached to it in writing.
In practice that means a smaller book of clients than a firm our competitors' size would take, because one person can only be accountable for so much. We would rather turn work away than dilute the only thing that makes the model safe.
Delivery is supported by a vetted freelance bench for design, film and media relations, and by colleagues at Naapbooks for execution. Anyone who touches a listed-company account signs the firm's insider-trading code and is recorded in its database before they start.
Fair questions
The things you are about to ask us.
Nobody puts these on a website. They get asked in the second meeting anyway.
Aren't you too small to handle our account?
Probably, if you need thirty people in a room. Most clients do not — they need continuous monitoring, reliable output, and someone senior who answers the phone. We are honest about the ceiling: if your brief genuinely requires a large integrated team across many markets, a network agency is the right answer and we will say so in the first call.
What happens if you are unavailable?
The monitoring, reporting and drafting layers run without anyone present, so nothing stops. Approvals are the single point of dependence, which is why every engagement letter names a backup approver and why we never sign a service level we cannot meet alone. It is a real constraint and we would rather price it in than pretend it away.
Is AI writing everything we publish?
AI produces first drafts, research, translation, transcription and reporting. A person edits and approves everything before release, and the material a model is given is limited to what is already approved, published or filed. Nothing confidential enters an AI system at any point. Where an asset is synthetically generated, it is labelled and provenance-stamped at creation.
Why should we trust published prices? Everyone quotes bespoke.
Because bespoke pricing in this category usually means the fee is set by what the buyer looks like they can pay. Publishing a range removes that. The ranges are wide enough to be honest about scope differences, and everything outside them — third-party spend, production, media — is billed at cost with the handling percentage stated on the invoice.
You work for political clients. Should that worry us?
You should know about it, which is why it is on this website rather than in a footnote. The practice runs under a separate brand with separate teams, systems and approval chains. We act for one client per competitive set, one campaign per constituency. If we take a political mandate during yours, we will tell you before it starts and you may end the engagement without penalty within thirty days. The full disclosure is here.
Can you actually get us coverage, or just content?
Media relations is one of the parts we deliberately keep human, because it is relationship work and no system replaces it. Press distribution in India has no programmatic route at all — every release is placed manually. We will tell you what we can realistically reach for your sector before you sign, not after.
What it costs
We checked eleven firms. Nobody publishes a price.
Indian communications, influencer and investor-relations firms quote bespoke, on request, behind an RFP. Not one shows a fee, a range, or a starting point. So here are ours.
Creator campaigns
₹0.75–1.5 L
per month + spend
Brand & growth
₹1–2 L
per month
Listed-company programme
₹1.5–3 L
per month
IPO communications
₹4–6 L
six-month sprint
Ranges, not a rate card. Excluding GST. A setup fee applies to retained work. Third-party costs are billed at cost plus a stated handling percentage, itemised on every invoice.
Full engagement listThe unglamorous part
The rules apply to creators too. Most agencies act as if they don't.
How we handle itCreator disclosure, audited
Every creator deliverable is checked on label, placement and duration before approval — including platform-native disclosure tools, which a fixed keyword list would wrongly fail. Under the Consumer Protection Act the CCPA can fine ₹10 lakh, ₹50 lakh on repeat, plus endorsement bans.
ASCI influencer guidelines · CPA s.21Filing-linked, not filing-ahead
For listed clients, communication is built only from filed text and delivered inside the statutory window. Confidential information is handled in a controlled channel that no automated workflow can reach.
SEBI LODR Reg 30(6) · PIT Reg 3(5)AI assets carry their label
Synthetic audio, image or video is labelled and provenance-stamped at the point of creation, to the stricter of the applicable standards. We will not generate a likeness or voice of anyone who is not the client.
IT Amendment Rules 2026 · ECI advisoryAnd the conflicts nobody else writes down. ProEx Studio, ProEx IR and our public affairs practice run under separate brands inside one entity. We tell every prospect which sectors we are already committed in, act for one client per competitive set, and give you the right to leave without penalty if we take political work during your mandate. Read the full disclosure →