ProEx IR · Capital markets · One practice of three
This is the specialism the firm came from, and it is one of three practices rather than the whole of ProEx. We build the narrative from what has been filed, never ahead of it. That is a slower way to work and a much harder one to be wrong in.
Most of our work sits in ProEx Studio — brand, founder and creator communications — with Public Affairs as the third and smallest practice.
The problem
An SME issuer arrives at its listing needing several different things at once, and usually buys them from whoever the merchant banker recommends.
It needs a narrative that is consistent with the DRHP, because everything said in public will be read against the filed document. It needs pre-IPO visibility that stays inside what the regulator permits, which is a narrower corridor than most first-time promoters expect. It needs anchor and retail investor communication that is informative without straying into inducement. It needs listing-day coverage arranged in advance, because there is no second attempt at a first trading day.
And then, on the morning after, it needs the post-listing discipline of a company that has never had public shareholders before — quarterly results packages, earnings-call obligations, disclosure clocks that start running from the close of a board meeting, and a communication function that is expected to already exist.
Most issuers buy this badly. Not because they are careless, but because nobody sold them the whole of it.
What we do
Six-month sprint
The full run from pre-filing to listing day. Narrative built from the filed documents, media relations through the offer period, investor communication, and promoter readiness before anyone puts a microphone in front of them.
Priced as one engagement, not a monthly fee.
Continuing retainer
The discipline a newly listed company is assumed to have and rarely does. Quarterly results packages, earnings-call obligations met on the clock, and ongoing media so the company is not silent between results.
Monthly, with a defined scope in the engagement letter.
Filing-linked
The moment a filing is made, a full communication package is built from it — and only from it. No addition, no interpretation, no colour that is not in the filed text.
Runs alongside the company secretary, never in place of one.
Top 250 issuers
Monitoring for reported market rumours correlated against material price movement, with a 24-hour clock running from the moment one is picked up and a prepared response route ready for the board to use or discard.
This applies only to the top 250 listed entities. We do not sell it to anyone else as a statutory obligation.
The disclosure clocks
Every workflow in this practice is built backwards from these windows. By the time a filing is made, the release, the investor note and the approval chain already exist — because the window is not long enough to start writing in.
30
Minutes
From close of a board meeting
LODR Reg 30(6)
3
Hours
Board meetings closing after trading hours
LODR Reg 30(6)
12
Hours
Events originating within the entity
LODR Reg 30(6)
24
Hours
External events · audio recordings
Reg 30(6) · 46(2)(oa)
48
Hours
Earnings call video recordings
LODR Reg 46(2)(oa)
5
Working days
Earnings call transcripts
LODR Reg 46(2)(oa)
How an engagement runs
We establish the sector, the competitive set and whether we are already committed anywhere that touches it. If we are, you hear it here rather than later.
Message architecture drawn from the DRHP and the accompanying filings. Anything that cannot be traced to a filed paragraph does not enter the narrative.
Monitoring switched on, disclosure clocks configured, and the approval chain agreed in writing — who drafts, who reviews, who signs, and how fast.
A working session on what may be said in public between filing and listing, and what may not. Most of the value here is in the second half.
Filings supported, media run, investor communication issued, and the clocks watched by a named person through the offer period and listing day.
Either into a continuing post-listing programme, or a clean close-out with the systems, logs and templates handed to your team.
The boundary
Three lines we do not cross. We do not make recommendations on securities, project returns, or offer any view on the merits of an investment — that line is a matter of registration under the SEBI (Investment Advisers) Regulations 2013 and the SEBI (Research Analysts) Regulations 2014, and we stay well clear of it. We do not decide what is disclosable; that judgement belongs to the board, the company secretary and the legal advisers, and we work to their determination. We do not file on your behalf.
Confidential information
UPSI is handled in an access-controlled channel that no automated workflow can reach — not for drafting, not for monitoring, not for reporting.
The firm maintains its own structured digital database of the persons with whom unpublished price-sensitive information is shared, as required of every person handling it under Regulation 3(5) of the SEBI (Prohibition of Insider Trading) Regulations 2015. It records the Permanent Account Number of each person, and it is retained for not less than eight years under Regulation 3(6).
No part of that material is ever entered into an AI system. That is a design constraint in how the firm is built, not a promise made at the start of an engagement.
Indicative fees
ProEx IR
Six-month sprint from pre-filing through listing day — narrative, media, investor communication and promoter readiness.
₹4–6 LTotal engagement
ProEx IR
Continuing programme covering quarterly results packages, earnings-call obligations and ongoing media.
₹1–2 LPer month
ProEx IR
Filing-linked communication packages built from filed text, with monitoring, clocks and the approval chain run by us.
₹1.5–3 LPer month
Ranges are indicative and confirmed only in an engagement letter. They exclude GST. A setup fee applies at the start of every engagement. Third-party costs — wire distribution, production, media buying — are billed at cost plus a stated handling percentage, disclosed before any commitment is made.