Insights
Notes from the practice.
These are working notes on the rules that shape communications work in India, written for the people who have to comply with them rather than for the people who write about them.
Articles
Five of these are in preparation — tell us which you would find useful and we will write it next.
The thirty-minute window: what Reg 30(6) actually asks of a communications team
Most listed companies file well and communicate badly. The gap is almost always a process problem, not a writing one — and the window is far too short to start drafting in.
What a first-time promoter can and cannot say between filing and listing
The most common pre-listing mistakes are made in good faith, in interviews, by people who were never sat down and told where the corridor ends.
Your influencer disclosure is probably non-compliant, and here is the checklist
Placement, duration and label choice each fail independently. A campaign can be disclosed and still be wrong on two of the three.
Communications in the six months before an SME listing
What can usefully be built before the filing, what must wait for it, and why the sequence matters more than the spend.
Who the AI-labelling rules actually bind — and why we label anyway
The obligations sit in more places than most briefs assume. We label synthetic assets across every practice regardless, because the alternative is arguing about it later.
Earnings calls: the 24-hour, 48-hour and five-day clocks
Audio, video and transcript each run on a different clock, and the transcript is the one that quietly slips.