ProEx Studio · Brands, founders & creators
Consumer and D2C brands, founders building a public voice, and creator campaigns audited on label, placement and duration before a single asset goes live. Campaigns built to survive a review, not to hope for one.
₹0.75–2.5 L per month, depending on the programme. The ranges are further down this page and on our fee page. We read eleven firms in this category before publishing ours. Not one of them shows a price.
The lead practice
Studio is the largest of the firm's three practices. ProEx IR and Public Affairs are the other two, and both are smaller.
That order is the reverse of how firms like ours usually present themselves. Regulated work is the more impressive line in a credentials deck. Brand, founder and creator work is where the retainers, the volume and most of the hours actually are, so it leads.
The practices are not separate operations. A creator campaign runs on the same monitoring, drafting and reporting machine as a results release, leaves through the same gate, and is signed by the same named person. What changes is what the audit is looking for: an ASCI disclosure rather than a disclosure window.
It is also the reason the fees below exist in public. There is no bench here to keep busy and no floor to fill, so there is nothing in the number that needs hiding.
The problem
The brand carries the exposure, the creator carries the post, and nobody in the chain has checked the thing that actually matters.
Under section 21 of the Consumer Protection Act 2019, the Central Consumer Protection Authority may impose a penalty of up to ₹10 lakh on a manufacturer, advertiser or endorser for a misleading advertisement, and up to ₹50 lakh for every subsequent contravention. It may also prohibit an endorser from making any endorsement for up to one year, and up to three years for a subsequent contravention.
The category rules tighten it further. Health and nutrition advice requires stated qualifications from the person giving it. Stock-related content requires a stated SEBI registration number — which most finance creators do not hold, and most brands never think to ask about.
Selling risk reduction turns out to be an easier conversation than selling reach. Reach is a claim. Risk is a number the client can already picture.
What we do
Monthly retainer
The content engine for a consumer or D2C brand — planning, production, owned channels and paid support, run continuously rather than campaign to campaign.
Scope fixed monthly; media spend billed separately at cost.
Campaign-based
Creator selection, briefing, contracting and delivery — with a disclosure audit sitting between the creator's draft and your approval, every time.
Retainer plus creator spend, billed at cost.
Founder programme
A founder's public voice, built deliberately. Positioning, a writing and speaking programme, and a clear line between what the founder says personally and what the company says formally.
Monthly, with a named lead who knows the founder's voice.
Ten Indian languages
Content produced in ten Indian languages, and — this is the part that is usually skipped — reviewed by native speakers before release rather than translated and pushed.
Runs as an add-on to any Studio engagement.
The disclosure audit
ASCI's Guidelines for Influencer Advertising in Digital Media took effect on 14 June 2021, with Addendum I on 15 July 2021 and Addendum II on 6 March 2025. They ask for something more specific than a hashtag.
A disclosure label must be placed upfront and be hard to miss. It cannot be buried in a block of hashtags, hidden behind a “more” link, or left to the end of a caption nobody reads to the bottom of. Placement fails independently of wording — a correct label in the wrong position is still a failed disclosure.
The disclosure must be displayed for at least three seconds. On a short video that is a meaningful share of the runtime, and it has to be planned into the edit rather than added afterwards.
ASCI · Video durationThe disclosure must be displayed for at least one third of the duration of the video. This is the rule most often missed, because it scales with the edit and cannot be fixed with a fixed-length overlay.
ASCI · Video durationThe disclosure must be displayed for the entire section of the video that mentions the brand — not once at the start, and not only in the description.
ASCI · Video durationThe acceptable labels are Advertisement, Ad, Sponsored, Collaboration, Partnership, Employee, Free gift and Affiliate — plus any platform disclosure tool meant for the purpose of disclosing a material connection with a brand.
That last clause is why our audit accepts platform-native disclosure tools generically rather than checking against a fixed list of them. Platforms rename and reshuffle these tools constantly; the guideline is written around purpose, not around product names, and an audit built on a hard-coded list goes stale within a quarter.
Every creator deliverable is checked on all three before approval. Where a case is ambiguous — an unusual format, a new platform tool, a label that is arguably compliant — it is escalated to a human rather than auto-failed. A machine that fails borderline work quietly is as expensive as one that passes it.
Landing pages
Dark patterns. A D2C site is within scope of the CCPA Guidelines for Prevention and Regulation of Dark Patterns 2023 — false urgency, basket sneaking, confirm shaming, forced action, subscription traps, interface interference, bait and switch, drip pricing, disguised advertisement, nagging, trick question, SaaS billing and rogue malware. Where a campaign drives to a landing page, we review that page against the guidelines before the traffic arrives. A compliant creator post pointing at a non-compliant checkout is not a campaign we are willing to sign.
Indicative fees
Eleven Indian communications, influencer and investor-relations firms were read before this table was written. Not one of them publishes a fee, a range, or a starting point. These are ours.
ProEx Studio
Always-on content engine for a consumer or D2C brand — planning, production, owned channels and reconciled reporting.
₹1–2 LPer month
ProEx Studio
Creator selection, briefing and delivery, with a label, placement and duration audit on every deliverable before release.
₹0.75–1.5 LPer month + spend
ProEx Studio
Positioning, a writing and speaking programme, media readiness, and a clear line between personal and company statements.
₹1–2.5 LPer month
Ranges are indicative and confirmed only in an engagement letter. They exclude GST. A setup fee applies at the start of every engagement. Creator fees and media spend are billed at cost; other third-party costs are billed at cost plus a stated handling percentage, disclosed before any commitment is made.