Practices
Three practices. One firm. One standard.
Most of our work is brand, creator and D2C. Content engines, creator campaigns and founder programmes, for companies that sell to people. Capital markets is one of the three practices, not the centre of the firm. Public affairs is the third, run under a separate brand and deliberately the smallest. Three constituencies, three accents, one operating standard — and a published fee range for each.
ProEx Studio
Campaigns built to survive a review, not to hope for one.
This is the practice most of our work sits in. Consumer and D2C brands, founders building a public voice, and the creators who carry those campaigns. The constituency is an audience rather than a regulator's reading room — but the exposure is real, and it usually arrives through somebody else's post.
Most influencer work in India fails compliance on placement, duration or label choice, and each of those fails independently. Every creator deliverable is audited on all three before it publishes, rather than after a complaint — and almost nobody else in this category does that. Creators are briefed in writing. The disclosure record stays with the campaign file. The creative ambition is not lower for it. It is simply built by people who already know which version would have to come down.
- Brand and content engines
- Creator campaigns with disclosure auditing
- Founder and personal brand programmes
- Performance and organic growth
- Regional-language content at scale
- Live reporting
₹0.75–2.5 L per month. The ranges are set out in full on our fee page. We read eleven firms in this category before publishing ours. Not one of them shows a price.
ProEx IR
Narrative built from filed documents, never ahead of them.
This is the specialism the firm came from. ProEx IR advises companies approaching a listing and companies learning to live as public ones — analysts, investors, exchanges and the financial press, an audience that reads the filing before it reads the release and notices when the two do not agree.
Every claim is traceable to a filed, published or board-approved source. Once a company is trading, the work becomes a calendar problem as much as a writing one: disclosure windows, results packages, transcripts, and a consistent voice through the long stretches when there is nothing to announce.
- IPO and pre-listing communications
- DRHP-consistent narrative development
- Quarterly results communication packages
- Earnings call recordings and transcripts
- Post-listing investor communication
₹1–3 L per month, or a six-month IPO sprint from ₹4 L. Both are on the fee page.
Public Affairs
Separate brandField-level work, run to an audit standard.
The public affairs practice works with campaigns and public figures, at constituency level, in the languages people actually argue in. The constituency here is an electorate and, behind it, a returning officer — which means the operational burden is documentary as much as it is persuasive.
Expenditure is logged as it is incurred, on the assumption that it will be read by someone hostile. Certification is tracked rather than remembered. Anything synthetic is labelled at the point of creation, not retrofitted when a question arrives. This is the practice where the firm's habit of writing things down stops being a preference and becomes the deliverable.
- Constituency-level sentiment monitoring
- Regional-language listening and response
- MCMC pre-certification tracking
- Expenditure logs built to survive audit
- AI assets labelled to ECI standard
- Rapid response and war-room operations
This practice runs under a distinct brand and is disclosed to every other client before engagement, so that no company finds out from a filing or a photograph what its communications firm is also doing — the terms of that disclosure, and the right it gives you, are set out on our disclosure page.
Project-based, quoted on application. Scope, duration and constituency count vary too widely for a range to mean anything useful, and the fee page says so rather than hiding it.
The common standard
Different constituencies. Identical rules.
A named human signs everything
Every client-facing asset is reviewed, approved and attributed by a person before it leaves the firm. No auto-publishing, no unattended sends, no scheduled post that nobody read. If something goes out under your name, somebody here put their own against it first.
Operating modelOne client per competitive set
Exclusivity is written into every engagement letter, in all three practices. We would rather turn down a mandate at the enquiry stage than hold two briefs that quietly compete, and we tell prospects which sectors we are already committed in before they ask.
Conflicts policyAI is used, and we say where
Research, monitoring, first drafts and reporting are AI-assisted, and we do not pretend otherwise. Every asset is human-reviewed before release, confidential information never enters the automated layers, and synthetic media is labelled at creation rather than on request.
AI & synthetic media policyThe standard is the same in all three. A creator brief and a results release are very different pieces of writing, but they leave the firm through the same gate, with the same approval trail behind them and the same person accountable for the judgement. That is the only part of the offer we will not vary by practice.
Engagements
We publish indicative fees. Almost nobody in this category does.
Communications firms usually keep pricing behind a meeting, which is convenient for the firm and expensive for the client's time. We publish indicative ranges for each practice — monthly retainers for brand, founder and creator work, continuing retainers for listed companies, six-month IPO and pre-listing sprints, and project-based public affairs mandates — together with what sits inside the fee and what is billed at cost.
They are ranges, not quotations, and the page says so plainly. The point is that you should be able to work out before the first call whether this is a conversation worth having.